How mobile Phone Firms Can Run Successful Proximity Marketing Campaigns
Proximity marketing has been identified as an efficient way to drive retail sales since 2014. There are tons of untapped potentials that are related to this strategy.
Imagine if you knew exactly where your customers are located, what they are doing, and how you can be of help to them. With this highly data-driven marketing technique, you have the access to all those details and more. It allows you to send personalized messages at exactly the right time in exactly the right place. This encourages your customers to take action there and then. Keep reading to understand ways in which you can run a more successful proximity marketing campaign.
Get to Know Your Customers
When you are ready to start proximity marketing, you must ensure that you have as much information as you can about your customers. With all the relevant information about your customers, you can create an app that you can use to offer targeted special offers. This makes your customers more likely to be engaged with your content and less likely to get frustrated and delete your app.
Use More than Mere Location Data
Proximity marketing is mostly about serving content based on location. However, this doesn’t mean that you can ignore other variables.
Things like purchase history, browsing history and search history can help in customizing content. For instance, assume that a customer walks into a phone shop; you already know that they have recently searched for Stay mobile cracked iPhone screen. You will be in a place of serving them content about phone screen repairs.
Keep Off Third-Party Ad Newtworks
If you are unaware of how proximity marketing works behind the scenes, then know that it is quite simple. You will need an app that interacts with the tags and identifies the location of the user and serve them with relevant information.
When it comes to implementing the beacon strategy, you have two options. You can decide to create your own branded app or use a third party ad network. It is tempting to join a third-party network, but this will limit you the control over user experience and less liability to control the content shown.
To have a successful proximity campaign, you need to invest in creating your beacon-enabled app. This way, you have complete control over the content and user experience. You also get access to powerful analytics and the ability to make changes and improve campaigns in real time.
Never Use Annoying Ads
Sending occasional exclusive offer and new products notification is not wrong, but there is a need for you to be selective.
Avoid sending multiple ad notifications one after another. You must also not send ads for products that your customers aren’t interested in. Such tactics are tricky and annoying, and it will not make your brand look good.
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