Operating a website, doing on-page and off-page optimization and analyzing visitors are not everything that webmasters as well as online marketers should do. It is imperative to be aware of the current rankings of your website from various search engines like Yahoo, Google and so on. As a matter of fact, this is applicable on every keyword that you are using. Knowing the search engine results page or SERP position is extremely important. This is to give you a thorough understanding of traffic volume, fluctuations in income or any parameter that may be related to search engine rankings.
Generally speaking, you could track some keywords on your own and all you need to do is to enter that particular phrase in your browser and check the position of your target page. Manual approach on the other hand is lacking of the important steps. It is not enough to check the ranking and it is almost mandatory to record positions and other relevant details. Having a history of positions can help too in determining what changes made to the page which brings great impact in its ranking. Of course, it is all natural for you to deal with fluctuations in position as algorithms used by search engines are updated regularly, new websites arise every single day and lots of other factors which contribute to the position of your website in search engine results pages.
The best way you can do to track your ranking is by using software and there are many of these tools that you can get today. These software programs have features to track not just the positions but also, the PageRank and number of backlinks. You simply need to trigger updates periodically and all relevant data can be collected and stored to the database. At any given time, you may have the latest data and display graphs showing progress as time goes by.
But the question that people have is, how to use rank tracker? As a matter of fact, it is possible to monitor the progress of every target keyword. If you’re doing SEO, you’ll monitor the impact of each change in the page content or in external links. Don’t expect to see the results immediately but in time, you’ll notice the difference.
Say for example that your ranking drops, then this can indicate that you’ve made a mistake. You shouldn’t be mixing initial ranking fluctuations that are common for the new sites with changes of ranking in established websites. When doing online marketing, rank tracker is something you must not ignore.