Complimenting Your Business Email Marketing Efforts with Business Texting-The Reasons for this Strategy
Many in the marketing profession acknowledge the fact that the success of a business’s marketing initiatives is largely influenced by the incorporation of a number of the marketing strategies as opposed to the use of a single marketing platform. SMS and email marketing is one of the areas of marketing that offers a perfect illustration of this idea. In a number of business organizations, you will find the email marketing campaigns to be a specialized niche. With the relevant email content, a business can surely maintain a robust relationship with their customers. What’s more interesting is the fact that has been established that a good percentage of the email messages, marking over 50% of the email messages, are nowadays opened on mobile devices that are nowadays widespread such as mobile phones and tablets. This is certainly amazing a piece of information but more surprising is when you look at it in comparison to the rate at which SMS’s are opened using the very same mobile devices which is established to be over 98% of the messages. Even though each of these methods present their own unique benefits, there are some elements in them that are shared that as such make them make a combination of marketing techniques that will bear your business very sure results. There are quite a number of the email marketing initiatives that actually benefit greatly and get better results when they are supported by business texting and we will see some of them touched on below.
One sure example of the messages via email that will benefit from business texting is that of the Text-to-Join messages, appealing your target customers to subscribe to a particular service. All you will need to do is to have a text message sent to your target audience after you have sent them the email to their mail addresses, requesting them to opt-in to your subscription list. Given the fact that over 90% of text messages are read quite fast, in about a minute or two, by sending out the business text message you will have significantly boosted your chances at getting a positive response from your target. With the use of the SMS messages to communicate to your customers, you will be able to easily segment your list and as such be able to send out targeted messages.
The other area where you will quite see business texting of great benefit and use will be when you are to send out business event invites. After you have sent the email to the customers and expected attendees to the event formally via their email addresses, you will then need to follow it up, a day or two to the D-day, with a business text or SMS to remind them to attend.