Benefits of Digital Marketing to a Fashion Business
The action of persuading consumers to use certain product and services with an aim of getting revenue is called marketing. We have two types of marketing methods. There is traditional marketing methods and digital marketing methods. Traditional marketing involves the use of old marketing methods. They include direct mails, newspapers, magazines, television, radio advertising, brochures, telephone calls and use of marketing people. Traditional marketing ways have small customer reach. Use of modern technology such as the internet, Facebook, Twitter, Pinterest, billboards, Whatsapp and Instagram are commonly used in digital marketing. Nowadays, there are new methods of digital marketing such as search engine optimization, pay per click advertising, celebrity marketing, e-books and e-commerce marketing. Digital marketing methods attract more customers than traditional methods. The following are importance of digital marketing;
Digital marketing is continuous and permanent. A few years back, sellers used traditional marketing methods to reach customers but the methods have been substituted by digital marketing. Digital marketing cannot be replaced by any other marketing method since consumers people have embraced the use of technology in selling and purchasing of goods. Consumers also prefer doing research of products online other than visiting the retail shop. This saves time and money which could be used in transport. A lot of business especially the fashion business have experienced a rapid increase in online sales which affirms that digital marketing is effective and her to stay.
Human mind processes information on visual information faster. In digital marketing, videos and pictures are mostly used other than texts. It is the nature of a human being to encode pictures and videos at high speed than texts. Customer are more attracted to videos and pictures since they give a lot of information on goods and services. Pictures and videos do not require good reading skills so as to get the message. Fashion is best marketed using digital media since the videos and pictures of the clothes give more details to the customers.
Digital marketing offers good relations with the customers. Social media and other methods enable perfect interaction of the seller and his clients. This involves online interactions such as chatting, sending of images and videos and sending of questions and answers. The perfect relationship makes the consumer feel at ease and comfortable with the seller. A fashion business should apply the use of digital marketing so as to provide relevant product information to consumers online.
Digital marketing is more affordable. Digital marketing is cost-effective and its effectiveness is measurable. A lot of transport and labor costs are avoided in digital marketing. A fashion retailer will make more profit if and only if he applies digital marketing.
In conclusion, a business website should have digital marketing because of the above reasons.