Tips For Designing A Powerful Logo
For attorneys, the first impression is key. As an attorney, you would want your clients, juries, and judges to have trust in you. In fact, it is part of the professional code of conduct.
One of the things that have a great impact when it comes to the first impression is that kind of office logo that you choose. For your clients, the first things that they will interact with before they even begin their consultation is your office logo.
An impacting logo sends images of competence and trustworthiness. You may be wondering how one can send all those positive messages to people on a small logo. Here are some of the wonderful tips on how design the logo that is converting.
One of the first thing that you need to do is to define your audience. You should not rush on to create something that has no relationships with your area of specialization. You need to have a unique brand, something that describes the kind of values that you have. You also need to tell people about the kind of services that they are expecting. You need to think like your clients and imagine how they would want to be treated.
It is essential that you get concerned about the kind of image you are sending to the society. You see, you need not create something that will send people away because they are afraid of working with such a unique attorney.
You also need to mind your logo colors. Right colors are the most important part of an effective logo. It is something that people will notice first. Studies have shown that a greater factor that influences judgment on the first impression is made by colors. In fact, colors will make people feel things instantly.
If you choose the wrong colors, expect people to judge you wrongly. Red colors will make people feel threatened and unsafe. You need your clients to feel safe. Pleasant normally means peacefulness while blue shows strength and dependability. White should be a calming color. You need positive colors for your logo.
You need to try to be unique. You can get the inspiration from the companies that you admire. You should sample different logos that you can get as well. You should reinvent anything here. What you need to do is to make a careful selection of the colors and fonts that reflect your brand. A successful logo should create brand recognition. And you should not be afraid to edit.
You need an active logo. Even though the logo can’t move, the design ought to make it leap off the page. A succesful logo should jump out at the clients that are potential. It should give them the desire to want to read more about you.
You need a logo that is in motion. The graphics should look as if it is doing something.